Which Vape Products Sell the Most in 2025?

Walk the aisles (or scroll the menus) of U.S. dispensaries in 2025, and one pattern is unmistakable: standard 1-gram 510 cartridges still do the heavy lifting, with disposables closing the gap fast, while live resin expands and live rosin carves out a premium niche.

Sizes that move:

Across mature markets, 1g cartridges remain the workhorse because they deliver better value per milligram than 0.5g and require no device replacement—just screw onto a 510 battery. Headset’s market views and state leaderboards continue to show 1g carts at the top of “vapor pens” shelves (e.g., Illinois bestsellers are dominated by 1g cartridges), reflecting the ongoing price-value preference among frequent buyers. Historically, 1g overtook 0.5g years ago in the Pacific Northwest—a signal that matured markets gravitate toward larger sizes—and that pattern persists into 2025.

Disposables’ surge:

While carts lead in units, all-in-one disposables are the fastest riser thanks to tourist traffic, giftable form factors, and “no-fuss” convenience (no battery to buy, less clog anxiety). BDSA tracked a ~92% jump in disposable share of vape dollar sales between Q1 2022 and Q1 2024, landing around 25% of vape dollars across its markets—a trajectory that’s visibly playing out in 2025 lineups and weekly menu rotations. Headset brand dashboards echo the shift, with multiple markets showing 1g disposables among top SKUs by mid-2025—evidence that bigger, single-use formats are winning repeat baskets.

Oil types that win:

At the broadest level, distillate still owns volume. It’s inexpensive to produce, highly potent, and easy to flavor or map to strain profiles—ideal for price-sensitive shoppers and for the many SKUs retailers must carry to cover “Indica/Sativa/Hybrid” demand. The dominance of distillate is visible in state best-seller lists packed with distillate 1g carts.

However, live resin has taken meaningful share as consumers trade up for fuller flavor and a closer-to-flower experience. Industry tracking through 2024–2025 highlights strong growth in live resin SKUs—often priced mid-tier above distillate but below rosin—making them the value-premium choice for terpene seekers who still want mainstream pricing. (Independent category reviews note double-digit growth for live resin formats into 2024, with momentum continuing into 2025 assortments.)

At the top end, solventless live rosin is the fastest-growing premium segment, albeit from a smaller base. BDSA reported rosin vapes climbing from about 1% to ~4% of cartridge dollars in 2022–2023, and that up-market migration continued into 2025 as more brands scaled hash-based supply chains and solved stability/clogging challenges. For shoppers, rosin’s draw is simple: mouth-coating flavor and “full-spectrum” appeal with no hydrocarbon solvents in extraction. Expect rosin to over-index in connoisseur markets and limited drops, rather than as mass-market volume.

What’s in the basket in 2025?

Most units/dollars: 1g 510 distillate carts—the everyday pick for value, potency, and compatibility.
Fastest growth: Disposables—especially 1g versions—driven by convenience, tourists, and “grab-and-go” merchandising.
Mid-tier trade-up: Live resin carts—strong terpene fidelity without rosin pricing.
Premium niche: Live rosin carts/disposables—smaller share, but outsized enthusiasm from flavor-first consumers.

Why it matters for menus: Retailers optimizing turns in 2025 are leaning into depth on top 1g distillate SKUs, adding just-enough breadth in live resin to catch the trade-up, sprinkling in hero rosin SKUs for margin and brand heat, and reserving endcap space for disposables in touristy corridors and delivery channels. In short, the winning mix balances value, convenience, and connoisseur cred—because in 2025, the best-selling vape is still the 1g cart, but the category’s growth engine is convenience and flavor.